Digital trailblazers: Turning crisis into opportunity – the Air Asia story

30 March 2021 10:55 - 11:30

In early 2020 with passenger volumes evaporating, aircraft grounded and the world in turmoil – conditions seemed stacked against an ambitious digital innovation strategy. But AirAsia has confounded pandemic adversity by pioneering a digital transformation programme that -one year on- has helped the airline harness critical revenue streams and drive business efficiencies. This session will explore the resulting innovations in passenger boarding, ramp activity and a ‘super app’. How has Air Asia worked with its frontline teams/supply chain to realise digital tools and what can others learn from their story?

Javed Malik, Group Chief Operations Officer, AirAsia